Paul Rotter, Author at

Recent Posts by Paul Rotter

Real Estate Agent’s Guide to Attracting New Listings Online

As a real estate agent, you don’t have the luxury of producing more of your product to match demand. Gaining new inventory can be difficult, especially if your niche is one of the growing markets featured in the “Estativize Finds the Best Neighborhoods” series. When supply is limited, it is up to you and your…
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Crafting the Perfect Holiday Message for Your Email Subscribers

The holiday season is upon us, and you have undoubtedly already begun to receive emails from all sorts of businesses touting their holiday sales and gift ideas. This is a bountiful season for retailers, but the real estate market typically undergoes a deep freeze at this time of year. This makes a purposeful holiday message…
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7 Illegal Email Marketing Mistakes You Need to Avoid

You probably spend a lot of time thinking about messaging, open rates, bounce rates, and calls-to-action, but how often do you consider the legality of the emails you are sending to prospective or former clients? Even without any malicious intent, the messages you send to your marketing lists could land you in serious trouble if…
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How to Write Web Content That Visitors Will Actually Read

If you are writing blog posts but not seeing increases in site traffic and engagement, you need stronger content. If you are using pay-per-click (PPC) campaigns to drive traffic to landing pages but still not seeing the desired conversion rates, you need stronger content. If the bounce rate on your site is upwards of 55%, you…
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