As a real estate agent, you don’t have the luxury of producing more of your product to match demand. Gaining new inventory can be difficult, especially if your niche is one of the growing markets featured in the “Estativize Finds the Best Neighborhoods” series. When supply is limited, it is up to you and your marketing team to make sure new listings are coming to you as they’re made available. While standard SEO and marketing practices are definitely helpful, there are also a few things you can do online to capture the lion’s share of new listings.
Make Your Current Clients Look Great
One of the most compelling ways to attract new listings is to demonstrate how well you serve current clients. Not every property on the market is a hot listing. It’s pretty likely that at least a couple of the houses on your site are eyesores rather than eye catchers. This makes it even more important that you present the property in an appealing and professional manner. You might not be able to make it look like a dream home, but high-quality images and keen descriptions will demonstrate that you take every listing seriously. When potential clients see a shabby home looking great on your website, they will feel confident that you can impress buyers with their property.
Presenting beautiful listings begins with taking great photographs, but you also need to make sure that they look as great on your website as they do on your camera. Images might not display properly in all browsers; they might take too long to load, or they may not scale properly on mobile devices. These problems scare away both potential buyers and sellers, so take the time to test for compatibility issues.
Provide a Strong Bio
When preparing for a huge financial transaction like a home sale, trust is a huge factor. People want to know that the person they choose to help them sell their home is experienced, professional, and effective. You probably already have an “About” page on your website, but does it convey those three points? If not, consider beefing it up with some of your recent credentials. Remember, confidence begets confidence. By presenting yourself as someone capable and eager to sell real estate, you can inspire website visitors to believe in you.
Along with this, it is extremely important that once someone has decided to contact you about selling their home, they can reach you quickly. Include links to all of your social media accounts on your bio page, as well as your phone numbers and email address.
Consider adding testimonials from previous clients as well. You shouldn’t be shy about sharing how pleased people are with your services. Almost everyone reads reviews online before buying a product or service, so save them a trip to Angie’s List by letting them know what people think in your bio section. If you haven’t generated any positive testimonials yet, read up on how to solicit reviews appropriately.
I also recommend adding a nice photograph of yourself. It makes you seem more accessible, gives your service a more personal feel, and can even make you appear more trustworthy.
Provide Useful Content
Without a doubt, the best way to attract new clients is to first give them valuable information. By addressing their questions and concerns about selling their home on your website or blog you can immediately establish yourself as an authority in the market. This builds trust and confidence in your services.
If you’re not sure where to begin, take a look at these 4 concerns realtors often hear from potential sellers. How can you answer these questions for website visitors before they give you a call? Blog articles are great, but creative methods might be more memorable. Consider infographics, short videos, or even a slideshow embedded on your website. Regardless of the form your content takes, the more information that you can provide to sellers, the more likely they are to trust you and feel good about listing their home with you.
Though you can’t affect the supply of real estate listings in your market, great appearances, a strong bio, and useful content will definitely ensure that more clients will choose to list with you instead of the competition. Do you have any tactics for attracting listings that weren’t covered in this article? Share your ideas, along with your thoughts on our techniques mentioned above in the comments section below.