Do Realtors Really Need Social Media?

Do Realtors Really Need Social Media?

Communicating in the 21st century has jumped by leaps and bounds. Alexander Graham Bell would be shocked to see how far his invention has actually come—and then some.

In fact, most people today rarely use their landline phones and opt for that little contraption called the cellphone or smartphone to do just about everything from order a pizza to look for an open house for a newly listed property.

Today, we have social media that allows us to text, video conference and send instant messages to our friends, family and business associates in a flash. Realtors are no exception to the social media craze, and they have also realized how important being up to date on social media can be for business.

Bottom-line: Cell phones, email and video chatting have opened up a whole new world of possibilities for all concerned.

Why Realtors Need Social Media

For realtors, social media means two things: It can help connect with clients and prospective buyers quicker. Secondly, realtors must be open to all forms of communication and technology to suit those clients’ needs and preferences.

According to the National Association of REALTORS 2015 Member Profile, realtors are adapting to this technology shift and way of thinking.

In fact, 85 percent of realtors now prefer to speak to their clients via text messages. While that number is still smaller than emailing and chatting over the phone (which 93 percent and 91 percent of realtors prefer to use, respectively), only 40 percent of realtors preferred to text clients just 5 years ago, signaling a shift on how to help clients and meet their needs.

More Fun Facts

Other interesting statistics on realtors and technology comes from the 2013-2014 REALTOR Technology Survey:

  • 27 percent of agents and 21percent of brokers spent between $501 - $2,000 on technology in the last 12 months.
  • The top three tools that respondents plan on purchasing or replacing in the next year are: iPad (16 percent), smartphone (15 percent) or digital camera (12 percent).
  • The most frequently used operating system is Windows 7 (38 percent).
  • The most popular smartphones used are iPhone (52percent), Android OS (45percent) or Blackberry (3 percent ).
  • 91 percent of realtors use social media to some extent.
  • The top places where realtors place their listings are®, Zillow and Trulia.

We Are a Social Media Society

It appears that most of America is using social media in some capacity. What does this mean for you as a realtor? A lot.

It means that new, established and potential clients are utilizing social media to connect with the rest of the world.

From grocery stores offering weekly sales that you can receive via an app to being able to pay your electric and water bills online, social media and the Internet in general appear to be staying.

If these numbers still don’t impress you, why not consider these recent stats as reported by Jay Baer, a social media and content strategist, public speaker and author.

In his article, he says 56 percent of Americans have a profile on a social networking site. This is up from 52 percent just last year and 48 percent in 2010. Baer says it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not. And  Facebook is the most addicting of the social networks, Baer notes.

Baer says 23 percent of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Baer also says that 55 percent of Americans 45-54 have a profile on a social networking site

Not Just for Kids

In other words, the phenomenon of social media  is not just for kids any more. The biggest growth of any age from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game, he shares.

As a realtor, if you want to reach anyone today -- be it for a quick chat via Skype or to talk to your online mortgage professional -- you will want to consider hopping on the social media bandwagon if you haven’t already.


Sources:  NAR

2013-2014 REALTOR® Technology Survey

Photo credit: Pixabay

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